Taboola

Taboola Backstage Campaign Items API

Manage individual ad items (creatives) and performance video items (motion ads) belonging to Taboola Realize campaigns. Supports per-campaign CRUD plus bulk create, update, and delete across multiple campaigns and across the network.

Taboola Backstage Campaign Items API is one of 7 APIs that Taboola publishes on the APIs.io network, described by a machine-readable OpenAPI specification.

This API exposes 1 machine-runnable capability that can be deployed as REST, MCP, or Agent Skill surfaces via Naftiko and 1 JSON Schema definition.

Tagged areas include Advertising, Creatives, Items, and Video. The published artifact set on APIs.io includes API documentation, an OpenAPI specification, 1 Naftiko capability spec, and 1 JSON Schema.

GitHub OpenAPI

Documentation

📖
Documentation
https://developers.taboola.com/backstage-api/reference/campaign-items-overview

Specifications

⚙
OpenAPI
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/openapi/taboola-backstage-items-api-openapi.yml

Schemas & Data

📊
JSONSchema
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/json-schema/taboola-item-schema.json

Other Resources

🔗
NaftikoCapability
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/capabilities/items-items.yaml

OpenAPI Specification

taboola-backstage-items-api-openapi.yml Raw ↑ 
openapi: 3.1.0
info:
  title: Taboola Backstage Campaign Items API
  version: '1.0'
  description: |-
    Manage individual campaign creatives (items) and performance video items (motion ads) for Taboola
    Realize campaigns. Supports CRUD operations on items belonging to a campaign and bulk operations
    across multiple campaigns.
  contact:
    name: Taboola Developer Relations
    url: https://developers.taboola.com/backstage-api/reference/campaign-items-overview
servers:
  - url: https://backstage.taboola.com/backstage/api/1.0
security:
  - bearerAuth: []
tags:
  - name: Campaign Items
    description: Standard ad items (creatives) belonging to a campaign.
  - name: Video Items
    description: Performance video items (motion ads).
  - name: Bulk Items
    description: Bulk create, update, and delete items across campaigns.
paths:
  /{account_id}/campaigns/{campaign_id}/items/:
    get:
      tags: [Campaign Items]
      summary: Get All Campaign Items
      description: Get a list of items for the specified campaign.
      operationId: getAllCampaignItems
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: List of campaign items.
          content:
            application/json:
              schema:
                type: object
                properties:
                  results:
                    type: array
                    items:
                      $ref: '#/components/schemas/Item'
    post:
      tags: [Campaign Items]
      summary: Create A Campaign Item
      description: Create a new item under the specified campaign.
      operationId: createCampaignItem
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/Item'
      responses:
        '200':
          description: Created item.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Item'
  /{account_id}/campaigns/{campaign_id}/items/{item_id}:
    get:
      tags: [Campaign Items]
      summary: Get A Campaign Item
      description: Get the specified campaign item.
      operationId: getCampaignItem
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
        - $ref: '#/components/parameters/itemId'
      responses:
        '200':
          description: Single item.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Item'
    post:
      tags: [Campaign Items]
      summary: Update A Campaign Item
      description: Update an existing campaign item.
      operationId: updateCampaignItem
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
        - $ref: '#/components/parameters/itemId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/Item'
      responses:
        '200':
          description: Updated item.
    delete:
      tags: [Campaign Items]
      summary: Delete A Campaign Item
      description: Delete the specified item.
      operationId: deleteCampaignItem
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
        - $ref: '#/components/parameters/itemId'
      responses:
        '200':
          description: Deletion confirmation.
  /{account_id}/campaigns/{campaign_id}/items/mass-create:
    post:
      tags: [Bulk Items]
      summary: Mass Create Items For A Campaign
      description: Create a batch of items for a given campaign in a single request.
      operationId: massCreateItems
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: Mass create result.
  /{account_id}/items/bulk:
    post:
      tags: [Bulk Items]
      summary: Bulk Create Items Across Campaigns
      description: Bulk create the same items across multiple campaigns.
      operationId: bulkCreateItemsAcrossCampaigns
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Bulk create result.
    put:
      tags: [Bulk Items]
      summary: Bulk Update Items Across Campaigns
      description: Bulk update items across multiple campaigns.
      operationId: bulkUpdateItemsAcrossCampaigns
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Bulk update result.
    delete:
      tags: [Bulk Items]
      summary: Bulk Delete Items Across Campaigns
      description: Bulk delete items across multiple campaigns.
      operationId: bulkDeleteItemsAcrossCampaigns
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Bulk delete result.
  /{account_id}/campaigns/{campaign_id}/video/items/:
    get:
      tags: [Video Items]
      summary: Get All Performance Video Items
      description: Get a list of performance video items (motion ads) for the campaign.
      operationId: getAllVideoItems
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: List of video items.
    post:
      tags: [Video Items]
      summary: Create A Performance Video Item
      description: Create a performance video item (motion ad).
      operationId: createVideoItem
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
      responses:
        '200':
          description: Created video item.
components:
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
  parameters:
    accountId:
      name: account_id
      in: path
      required: true
      schema:
        type: string
    campaignId:
      name: campaign_id
      in: path
      required: true
      schema:
        type: string
    itemId:
      name: item_id
      in: path
      required: true
      schema:
        type: string
  schemas:
    Item:
      type: object
      properties:
        id:
          type: string
        campaign_id:
          type: string
        url:
          type: string
        title:
          type: string
        description:
          type: string
        cta:
          type: string
        thumbnail_url:
          type: string
        creative_focus:
          type: string
        status:
          type: string
          enum: [RUNNING, PAUSED, PENDING_APPROVAL, REJECTED, CRAWLING, TERMINATED, EXPIRED]
        approval_state:
          type: string
        type:
          type: string
          enum: [PERFORMANCE_VIDEO, SPONSORED]