Taboola
Taboola Backstage Campaigns API

Create, retrieve, update, duplicate, and delete Taboola Realize advertising campaigns. Includes bulk update across the network and a campaign reach estimator for pre-launch impression forecasting.
Taboola Backstage Campaigns API is one of 7 APIs that Taboola publishes on the APIs.io network, described by a machine-readable OpenAPI specification.
This API exposes 1 machine-runnable capability that can be deployed as REST, MCP, or Agent Skill surfaces via Naftiko and 1 JSON Schema definition.
Tagged areas include Advertising, Native Advertising, Campaigns, and Realize. The published artifact set on APIs.io includes API documentation, an OpenAPI specification, a JSON-LD context, 1 Naftiko capability spec, and 1 JSON Schema.
Documentation GitHub OpenAPI
OpenAPI Specification

openapi: 3.1.0
info:
  title: Taboola Backstage Campaigns API
  version: '1.0'
  description: |-
    Programmatic interface for managing Taboola Realize advertising campaigns. The Backstage Campaigns
    surface provides CRUD operations for campaigns at the account level, plus bulk and network-wide
    convenience endpoints. Used by advertisers and ad operations platforms to integrate Taboola native
    and discovery campaign management.
  contact:
    name: Taboola Developer Relations
    url: https://developers.taboola.com/backstage-api/reference
  license:
    name: Proprietary
    url: https://www.taboola.com/legal-policies
servers:
  - url: https://backstage.taboola.com/backstage/api/1.0
    description: Production
security:
  - bearerAuth: []
tags:
  - name: Campaigns
    description: Create, retrieve, update, duplicate, and delete advertising campaigns.
  - name: Bulk Operations
    description: Bulk update or create campaigns across accounts on the network.
  - name: Reach Estimator
    description: Estimate reach for campaign targeting before launching.
paths:
  /{account_id}/campaigns/:
    get:
      tags: [Campaigns]
      summary: Get All Campaigns
      description: Get all campaigns for the specified account.
      operationId: getAllCampaigns
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: List of campaigns.
          content:
            application/json:
              schema:
                type: object
                properties:
                  results:
                    type: array
                    items:
                      $ref: '#/components/schemas/Campaign'
    post:
      tags: [Campaigns]
      summary: Create A Campaign
      description: Create a new campaign under the specified account.
      operationId: createCampaign
      parameters:
        - $ref: '#/components/parameters/accountId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/Campaign'
      responses:
        '200':
          description: The created campaign.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Campaign'
  /{account_id}/campaigns/{campaign_id}:
    get:
      tags: [Campaigns]
      summary: Get A Campaign
      description: Get a specific campaign by ID.
      operationId: getCampaign
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: A single campaign.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Campaign'
    post:
      tags: [Campaigns]
      summary: Update A Campaign
      description: Update an existing campaign. Fields omitted or null will not be updated.
      operationId: updateCampaign
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/Campaign'
      responses:
        '200':
          description: Updated campaign.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Campaign'
    delete:
      tags: [Campaigns]
      summary: Delete A Campaign
      description: Mark the campaign as TERMINATED. Subsequent references return 404.
      operationId: deleteCampaign
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: Campaign object with status=TERMINATED.
  /{account_id}/campaigns/{campaign_id}/duplicate:
    post:
      tags: [Campaigns]
      summary: Duplicate A Campaign
      description: Duplicate an existing campaign optionally overriding fields and target account.
      operationId: duplicateCampaign
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: Newly created campaign.
  /{account_id}/campaigns/network:
    get:
      tags: [Bulk Operations]
      summary: Get All Campaigns Across The Network
      description: Convenience endpoint for fetching basic campaign details across the network.
      operationId: getAllCampaignsAcrossNetwork
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Network-wide campaign list.
  /{account_id}/campaigns/bulk:
    post:
      tags: [Bulk Operations]
      summary: Bulk Update Campaigns
      description: Bulk update multiple campaigns in a single API call.
      operationId: bulkUpdateCampaigns
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Bulk update result.
  /{account_id}/campaigns/reach-estimator:
    post:
      tags: [Reach Estimator]
      summary: Estimate Campaign Reach
      description: Estimate total impressions for the supplied targeting.
      operationId: estimateCampaignReach
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Estimated reach response.
components:
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
      description: |-
        OAuth 2.0 client credentials access token. Obtain via POST to
        https://backstage.taboola.com/backstage/oauth/token with `grant_type=client_credentials`,
        `client_id`, and `client_secret`.
  parameters:
    accountId:
      name: account_id
      in: path
      required: true
      schema:
        type: string
      description: Taboola account identifier.
    campaignId:
      name: campaign_id
      in: path
      required: true
      schema:
        type: string
      description: Campaign identifier.
  schemas:
    Campaign:
      type: object
      properties:
        id:
          type: string
          description: Unique campaign identifier.
        advertiser_id:
          type: string
        name:
          type: string
        branding_text:
          type: string
        tracking_code:
          type: string
        cpc:
          type: number
          format: float
        spending_limit:
          type: number
          format: float
        spending_limit_model:
          type: string
          enum: [ENTIRE, DAILY, MONTHLY]
        daily_cap:
          type: number
          format: float
        daily_ad_delivery_model:
          type: string
          enum: [STABLE, ACCELERATED]
        start_date:
          type: string
          format: date
        end_date:
          type: string
          format: date
        is_active:
          type: boolean
        status:
          type: string
          enum: [RUNNING, PAUSED, PENDING_APPROVAL, REJECTED, TERMINATED, EXPIRED, FROZEN]
        approval_state:
          type: string
        marketing_objective:
          type: string
          enum: [ONLINE_PURCHASES, LEADS_GENERATION, DRIVE_WEBSITE_TRAFFIC, BRAND_AWARENESS, MOBILE_APP_INSTALL]
        bid_strategy:
          type: string
          enum: [FIXED, SMART, MAX_CONVERSIONS, TARGET_CPA]
        bid_type:
          type: string
          enum: [CPC, CPM, VCPM]
        pricing_model:
          type: string
        cpa_goal:
          type: number
          format: float
        country_targeting:
          $ref: '#/components/schemas/Targeting'
        sub_country_targeting:
          $ref: '#/components/schemas/Targeting'
        platform_targeting:
          $ref: '#/components/schemas/Targeting'
        browser_targeting:
          $ref: '#/components/schemas/Targeting'
        os_targeting:
          $ref: '#/components/schemas/Targeting'
        publisher_targeting:
          $ref: '#/components/schemas/Targeting'
        contextual_segments_targeting:
          $ref: '#/components/schemas/Targeting'
        custom_audience_targeting:
          $ref: '#/components/schemas/Targeting'
        lookalike_audience_targeting:
          $ref: '#/components/schemas/Targeting'
        audience_segments_multi_targeting:
          type: object
        spent:
          type: number
          format: float
    Targeting:
      type: object
      properties:
        type:
          type: string
          enum: [INCLUDE, EXCLUDE, ALL]
        value:
          type: array
          items:
            type: string
        href:
          type: string
Taboola Backstage Campaigns API

Documentation

Specifications

Schemas & Data

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OpenAPI Specification
