Taboola

Taboola Backstage Audiences API

Manage first-party, custom, lookalike, marketplace, and combined audiences for Taboola Realize campaign targeting. Includes audience onboarding for hashed identifiers (CRM and pixel-based), plus audience-targeting endpoints applied at the campaign level.

Taboola Backstage Audiences API is one of 7 APIs that Taboola publishes on the APIs.io network, described by a machine-readable OpenAPI specification.

This API exposes 1 machine-runnable capability that can be deployed as REST, MCP, or Agent Skill surfaces via Naftiko.

Tagged areas include Advertising, Audiences, Targeting, and First-Party Data. The published artifact set on APIs.io includes API documentation, an OpenAPI specification, and 1 Naftiko capability spec.

Documentation GitHub OpenAPI

OpenAPI Specification

openapi: 3.1.0
info:
  title: Taboola Backstage Audiences API
  version: '1.0'
  description: |-
    Manage first-party audiences, custom audiences, lookalike audiences, marketplace (third-party)
    audience segments, combined audiences, and contextual segments. Apply audience targeting to
    Taboola Realize campaigns.
  contact:
    name: Taboola Developer Relations
    url: https://developers.taboola.com/backstage-api/reference/audience-targeting
servers:
  - url: https://backstage.taboola.com/backstage/api/1.0
security:
  - bearerAuth: []
tags:
  - name: First Party Audiences
  - name: Custom Audiences
  - name: Lookalike Audiences
  - name: Marketplace Audiences
  - name: Combined Audiences
  - name: Audience Targeting
paths:
  /{account_id}/audience_onboarding:
    post:
      tags: [First Party Audiences]
      summary: Create A First Party Audience
      description: Create a new first-party audience for the specified account.
      operationId: createFirstPartyAudience
      parameters:
        - $ref: '#/components/parameters/accountId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/FirstPartyAudience'
      responses:
        '200':
          description: Created audience.
  /{account_id}/audience_onboarding/{audience_id}/users:
    post:
      tags: [First Party Audiences]
      summary: Add Or Remove Users
      description: Add or remove users from a first party audience using hashed identifiers.
      operationId: addRemoveAudienceUsers
      parameters:
        - $ref: '#/components/parameters/accountId'
        - name: audience_id
          in: path
          required: true
          schema:
            type: string
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              properties:
                operation:
                  type: string
                  enum: [ADD, REMOVE]
                users:
                  type: array
                  items:
                    $ref: '#/components/schemas/UserId'
      responses:
        '200':
          description: Result.
  /{account_id}/audience_onboarding/{audience_id}:
    get:
      tags: [First Party Audiences]
      summary: Get My Audience
      description: Fetch a specific first-party audience by ID.
      operationId: getMyAudience
      parameters:
        - $ref: '#/components/parameters/accountId'
        - name: audience_id
          in: path
          required: true
          schema:
            type: string
      responses:
        '200':
          description: Audience.
  /{account_id}/custom_audiences:
    get:
      tags: [Custom Audiences]
      summary: Get All Custom Audiences
      description: Get all Custom Audiences for the specified account, including network-level audiences.
      operationId: getAllCustomAudiences
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: List of custom audiences.
  /{account_id}/combined_audiences:
    get:
      tags: [Combined Audiences]
      summary: Get All Combined Audiences
      operationId: getAllCombinedAudiences
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: List.
    post:
      tags: [Combined Audiences]
      summary: Create A Combined Audience
      operationId: createCombinedAudience
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Created.
  /{account_id}/combined_audiences/{audience_id}:
    get:
      tags: [Combined Audiences]
      summary: Get A Combined Audience
      operationId: getCombinedAudience
      parameters:
        - $ref: '#/components/parameters/accountId'
        - name: audience_id
          in: path
          required: true
          schema:
            type: string
      responses:
        '200':
          description: Audience.
    post:
      tags: [Combined Audiences]
      summary: Update A Combined Audience
      operationId: updateCombinedAudience
      parameters:
        - $ref: '#/components/parameters/accountId'
        - name: audience_id
          in: path
          required: true
          schema:
            type: string
      responses:
        '200':
          description: Updated.
  /{account_id}/dictionary/lookalike_audiences:
    get:
      tags: [Lookalike Audiences]
      summary: Get Lookalike Audiences
      description: Get a list of available lookalike audiences for the account.
      operationId: getLookalikeAudiences
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Lookalike audiences.
  /{account_id}/dictionary/audience_segments:
    get:
      tags: [Marketplace Audiences]
      summary: Get Marketplace Audiences
      description: Get a list of available Marketplace (third-party) Audiences for the account.
      operationId: getMarketplaceAudiences
      parameters:
        - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: Marketplace audiences.
  /{account_id}/campaigns/{campaign_id}/targeting/my_audience:
    get:
      tags: [Audience Targeting]
      summary: Get My Audience Targeting
      operationId: getMyAudienceTargeting
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: Targeting.
    post:
      tags: [Audience Targeting]
      summary: Update My Audience Targeting
      operationId: updateMyAudienceTargeting
      parameters:
        - $ref: '#/components/parameters/accountId'
        - $ref: '#/components/parameters/campaignId'
      responses:
        '200':
          description: Updated.
components:
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
  parameters:
    accountId:
      name: account_id
      in: path
      required: true
      schema:
        type: string
    campaignId:
      name: campaign_id
      in: path
      required: true
      schema:
        type: string
  schemas:
    FirstPartyAudience:
      type: object
      properties:
        name:
          type: string
        description:
          type: string
        type:
          type: string
          enum: [CRM, PIXEL_BASED]
        country:
          type: string
        ttl:
          type: integer
          description: Time-to-live in days.
    UserId:
      type: object
      properties:
        type:
          type: string
          enum: [EMAIL, DEVICE_ID, IDFA, AAID, MAID]
        value:
          type: string
          description: Hashed identifier (SHA-256 recommended).

Taboola Backstage Audiences API

Documentation

Specifications

Other Resources

OpenAPI Specification