The Trade Desk

The Trade Desk Real-Time Conversions API

The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers to send conversion events server-side in real time, enabling more accurate attribution, cross-device measurement, and campaign optimization. It supports sending hashed email and phone identifiers along with event data for impression-to-conversion tracking without relying on browser cookies.

GitHub

Documentation

📖
Documentation
https://partner.thetradedesk.com/v3/portal/api/overview

Other Resources

🔗
AdobeExtensionDocs
https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/thetradedesk/overview
🔗
GitHubSDK
https://github.com/thetradedesk/conversion-events-sdk-for-googletagmanager

API entry from apis.yml

apis.yml Raw ↑ 
aid: the-trade-desk:the-trade-desk-real-time-conversions-api
name: The Trade Desk Real-Time Conversions API
description: The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows
  advertisers to send conversion events server-side in real time, enabling more accurate attribution,
  cross-device measurement, and campaign optimization. It supports sending hashed email and phone identifiers
  along with event data for impression-to-conversion tracking without relying on browser cookies.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
baseURL: https://api.thetradedesk.com/v3
tags:
- Conversions
- Attribution
- Real-Time
- Measurement
- Server-Side
properties:
- type: Documentation
  url: https://partner.thetradedesk.com/v3/portal/api/overview
- type: AdobeExtensionDocs
  url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/thetradedesk/overview
- type: GitHubSDK
  url: https://github.com/thetradedesk/conversion-events-sdk-for-googletagmanager