Swell Apps Platform
Swell Apps extend the platform with custom data models (added fields or new entities), events (triggering functions, webhooks, and notifications), edge functions deployed to 200+ locations with no cold start, and admin UI surfaces (settings, content views). Apps are distributed via a swell.json manifest and built with the Swell CLI and Apps SDK; TypeScript bindings are published in the app-types package. Used for first-party integrations (Contentful, Builder.io, honest reviews) and third-party merchant extensions.