Snapchat

Snapchat Conversions API

The Snapchat Conversions API (CAPI) is a structured, privacy-centric server-to-server interface allowing advertisers to pass web, app, and offline conversion events directly to Snap. It helps optimize ad campaigns, improve targeting, and measure conversions while supporting first-party custom audience population in real-time. Current version is v3.

GitHub OpenAPI

Documentation

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Documentation
https://developers.snap.com/api/marketing-api/Conversions-API/Introduction

Specifications

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OpenAPI
https://raw.githubusercontent.com/api-evangelist/snapchat/refs/heads/main/openapi/snapchat-conversions-api-openapi.yml

OpenAPI Specification

snapchat-conversions-api-openapi.yml Raw ↑