RB2B Pixel and Destination Webhooks
The RB2B JavaScript pixel installed in a site header (or via Google Tag Manager / Segment / RudderStack / Shopify / Webflow / WordPress / HubSpot CMS / Wix) is the primary data ingestion surface for RB2B. Resolved visitors are pushed downstream through a webhook and destination layer that fan out to 50+ ad, CRM, marketing-automation, enrichment, and orchestration tools — Slack, Microsoft Teams, Salesforce, HubSpot, Clay, Zapier, Customer.io, Apollo, Demandbase, Google Ads, Meta Ads, LinkedIn Ads, Webhook URLs, and others — based on the customer's tier and configuration.