Olo Marketing & Guest Data Platform API
Olo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, payments, loyalty, host, and sentiment signals into a single guest profile that powers segmentation, lifecycle campaigns, and personalization. The Marketing surface exposes segments, campaigns, audiences, events, and webhooks used by ESPs, SMS providers (Attentive, Infobip), and loyalty engines to engage guests at scale.