Hotjar Identify API
The Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar, saving it as User Attributes. These attributes enable advanced filtering and segmentation of Hotjar data such as Recordings, Heatmaps, and Surveys. The Identify API must be called before the Events API in the execution order. It is used via the Hotjar tracking code on pages where the JavaScript snippet is installed.