aid: google-analytics-4:google-analytics-measurement-protocol
name: Google Analytics Measurement Protocol
description: The Measurement Protocol for Google Analytics 4 allows developers to send events directly
  to Google Analytics servers for web and app streams.
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg
humanURL: https://developers.google.com/analytics/devguides/collection/protocol/ga4
baseURL: https://www.google-analytics.com/mp/collect
tags:
- Data Collection
- Events
- Server-Side
- Tracking
properties:
- type: Documentation
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4
- type: Reference
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference
- type: Validation
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/validating-events
- type: Events
  url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events