Census Embedded API

aid: census-co:census-embedded-api
name: Census Embedded API
description: REST API for embedding reverse ETL inside SaaS products, giving customers more than 200 prebuilt
  connectors out of the box. Combines Management API operations with Connect Links to streamline credential
  collection and pipeline creation directly from the host application.
humanURL: https://developers.getcensus.com/embedded/overview
tags:
- Embedded
- Reverse ETL
- Connect Links
- White Label
properties:
- type: Documentation
  url: https://developers.getcensus.com/embedded/overview
- type: EmbeddedAnnouncement
  url: https://www.getcensus.com/blog/announcing-census-embedded-reverse-etl
- type: CustomDestination
  url: https://www.getcensus.com/integrations/custom-destination
features:
- name: Embedded Reverse ETL
  description: Offer reverse ETL inside your own product without building integrations from scratch.
- name: 200+ Prebuilt Connectors
  description: Ship with destinations across CRM, marketing, advertising, customer success, product, finance,
    and productivity tools.
- name: 25+ Data Source Connectors
  description: Supports cloud warehouses, data lakes, transactional databases, event streams, and cloud
    storage as sources.
- name: Programmatic Provisioning
  description: Provision sources, syncs, and destinations on behalf of customer tenants through the API.
useCases:
- name: Data-Native Platforms
  description: Add data activation to vertical SaaS or data platforms without rebuilding ETL infrastructure.
- name: Customer-Owned Warehouse Activation
  description: Let end customers connect their own warehouse and push data into their own SaaS tools through
    your product.
- name: White-Labeled Sync UI
  description: Deliver a branded sync experience that matches the host product.
integrations:
- name: Snowflake
- name: BigQuery
- name: Databricks
- name: Redshift
- name: Salesforce
- name: HubSpot
- name: Iterable
- name: Marketo
- name: Braze
- name: Custom Destinations
authentication:
- type: API Key
  description: API key authentication scoped to the embedded workspace and per-tenant credentials managed
    through Connect Links.