CCPA (California Consumer Privacy Act)

IAB Tech Lab Global Privacy Platform (GPP)

The IAB Tech Lab Global Privacy Platform (GPP) is the successor to the US Privacy (USP) string. It provides a standardized way to communicate user consent and opt-out signals between publishers, consent management platforms, and adtech vendors for CCPA, CPRA, and other jurisdictions.

Documentation GitHub

Documentation

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Documentation

https://iabtechlab.com/gpp/

Other Resources

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SourceCode

https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform

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LegacySpec

https://github.com/InteractiveAdvertisingBureau/USPrivacy