CCPA (California Consumer Privacy Act)

IAB Tech Lab Global Privacy Platform (GPP)

The IAB Tech Lab Global Privacy Platform (GPP) is the successor to the US Privacy (USP) string. It provides a standardized way to communicate user consent and opt-out signals between publishers, consent management platforms, and adtech vendors for CCPA, CPRA, and other jurisdictions.

GitHub

Documentation

📖
Documentation
https://iabtechlab.com/gpp/

Other Resources

🔗
SourceCode
https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform
🔗
LegacySpec
https://github.com/InteractiveAdvertisingBureau/USPrivacy

API entry from apis.yml

apis.yml Raw ↑ 
aid: ccpa:iab-gpp
name: IAB Tech Lab Global Privacy Platform (GPP)
tags:
- AdTech
- Consent
- IAB
- Signals
humanURL: https://iabtechlab.com/gpp/
properties:
- url: https://iabtechlab.com/gpp/
  type: Documentation
- url: https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform
  type: SourceCode
- url: https://github.com/InteractiveAdvertisingBureau/USPrivacy
  type: LegacySpec
description: The IAB Tech Lab Global Privacy Platform (GPP) is the successor to the US Privacy (USP) string.
  It provides a standardized way to communicate user consent and opt-out signals between publishers, consent
  management platforms, and adtech vendors for CCPA, CPRA, and other jurisdictions.