G2 Buyer Intent Data API

aid: business-software-and-services-reviews-g2:g2-buyer-intent-data
name: G2 Buyer Intent Data API
tags:
- B2B
- Buyer Intent
- SaaS
humanURL: https://documentation.g2.com/docs/buyer-intent-data-reference
baseURL: https://data.g2.com/api/v2/
properties:
- url: https://documentation.g2.com/docs/buyer-intent-data-reference
  type: Documentation
description: G2 Buyer Intent Data provides signals about companies actively researching software categories,
  products, and competitors on G2. Tracks nine signal types including profile views, pricing page visits,
  alternative comparisons, and competitive research. Returns company identification, size, industry, and
  buying stage data.
features:
- Nine Signal Types (Profile, Pricing, Alternatives, Category, Compare, Sponsored Content, Licensed Content,
  Reference Page, Competitive)
- Company Identification (Name, Domain, ID)
- Company Classification (Sector, Industry, Sub-industry)
- Organization Size Data
- Buying Stage Classification (Awareness, Consideration, Decision)
- Activity Level Metrics (Low, Medium, High)
- Page-Level Visit Data
useCases:
- Identify in-market buyers researching your product
- Prioritize sales outreach by buying stage
- Monitor competitive research activity
- Personalize marketing based on buyer intent
- Account-based marketing (ABM) targeting